Business Journalism: How to Report on Business and Economics by Keith Hayes

Author:Keith Hayes
Language: eng
Format: mobi, pdf
ISBN: 9781430263494
Publisher: Apress
Published: 2013-12-26T05:00:00+00:00

The Importance of Pictures

Most big news agencies now have a television arm. They feed news stories with pictures. One of the problems for these news agencies and especially some of the smaller wire services is to have video content that can be used to illustrate the stories in an attractive way.

Reuters had a huge library of film and video at one time, but even that huge agency was forced to recycle the same old footage of dollars or pounds rolling off the presses, the facades of the Bank of England, the Hong Kong Stock Exchange, or Wall Street, and the closing-bell ritual on the New York trading floor.

These pictures were known as “wall paper.” The story was in the script and in the interviews or sound bites from financial experts. But as Jim Boulden, CNN's London correspondent, points out, television is a picture medium. A story depends as much, if not more, on its visual impact as on its script content.

The three big newswire agencies have hundreds of correspondents around the world. But even for them, gathering video material for every occasion and every event is a step too far. That limitation has given rise to picture agencies, which I cover in the next chapter.

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